This Project looks at the development of an Interactive Game located at the ION Store in Singapore. Starting with concept visualisation of how customer interaction could happen & where on the stores facade for maximum communication.
This Project was a designed & built with Skyopt - a Team working in augmented reality space in SUTD - Singapore University of Technology + Design. I also presented the Project publicly at Customer Experience CX and Smart Spaces - premiere events discussing future digital spaces in Singapore.
The following slides I drew to describe the game objective & graphic assets.
This was developed further to a storyboard describing the main beats of the game:
A character asset was already developed by the brand which we realised digitally & practically as a 3D print.